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Summer campaign


Summer is the season for fun and outdoor adventures, but it also brings on challenegs for hair health. Prolonged sun exposure can dry out the hair, making it brittle and prone to breakage, while chlorine and saltwater strip away natural oils, leaving hair dry, dull and porous. To keep your clients' hair healthy and vibrant all summer long, hydration is key. Incorporating moisture-boosting ingredients like glycerin, hyaluronic acid and panthenol into your haircare routine helps lock in hydration, restoring softness, shine and strength.



READ OUR SKP MAGAZINE SUMMER EDITION HERE





Bonacure Moisture Kick


Formulated with Aloe Vera and Moringa Extract, the Bonacure Moisture Kick range is designed for normal to dry and wavy hair, offering lightweight care with powerful results. Enriched with the Moisture Complex, it delivers up to 72 hours of deep hydration while boosting softness, elasticity and shine.

Bonacure Moisture Kick with Aloe Vera delivers optimal moisture to even the driest hair. For supple, shiny and moisturised hair full of elasticity and bounce.





For Every You

Through the power of community Schwarzkopf Professional breaks into the future of hairdressing with a revitalised, relevant and personalised offering – FOR EVERY YOU.

With a focus on colour business growth, our new HAIR BY SCHWARZKOPFPRO community-led inspiration and service-led education, alongside our proven portfolio and innovations, meets the diverse, evolving needs of every stylist, every salon and every client.

As a true partner in craft, we empower you to become the hairdresser you want to be.





Bonacure Heroes


Are you ready to give hair a boost? With Schwarzkopf Professional's Bonacure Heroes newly revamped formulas, they are designed to do more than just cleanse and condition. They focus on long-lasting care that rejuvenates and strengthens hair from within with the Care-Boost Complex.




Pop Icon Looks


At Schwarzkopf Professional, we’re proud to be the AUTHORITY IN COLOUR - and your partner in growing a colour business that’s relevant, creative, and commercially powerful. We’ve created a new colour collection, inspired by today’s most iconic artists and pop culture trends. With immediately recognisable, wearable, on-trend services and versatile colour worlds, these looks are designed to speak to the next generation of clients and help you stand out as their go-to expert.

 

With 8 unique services, 4 Pop Icon-inspired and 4 fully customised, you’ll be ready to offer transformations that feel personal, powerful, and unforgettable. This is not just about hair. It is about identity, impact and unforgettable style. Because in your hands, every look becomes iconic. And we’re here to support FOR EVERY YOU.